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Whether searching from your laptop or your phone, for a restaurant nearby or a hotel room across the country, local search is how consumers look for your information online. Think about the last time you needed an honest mechanic, or a golf course, or a good happy hour. You probably searched with a specific word plus the city. With 1 in 5 online searches being just that (not to mention location-specific searches made by consumers ready to make a purchase) neither small businesses nor large franchises can afford to omit local search from their strategic marketing plan.

Adigma Inc.

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