Email Marketing

Email marketing is another channel that heavily relies on a blend of creativity and technological savvy. Whether you aren’t sure if you are using the right technology to send targeted emails, aren’t tracking email performance or even if you aren’t sure you are communicating to the right segments effectively, we are ready to lend a hand. Email is a valuable tool for lead treatment and existing customers, especially when marketing automation is used!

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Technology

With so many database, segmentation, templates, personalization and deliverability solutions out there, it’s important to make sure you’re using the right technology(ies) to reduce costs, increase personalization, and improve efficiency.

Deliverability

Do you know if you have good domain and IP sender reputations? Are your emails being redirected from the inbox by gmail and other email providers? Are you sending emails to people who are damaging your reputation and deliverability? Don’t end up on the email-naughty list!

Segmentation

Sending the right messages to the right people require segmentations! But how do you properly segment? And which segmentations matter? We can guide you through identifying, implementing, and optimizing winning segmentation strategies.

Automation

Email automation is such an essential and cost effective marketing tool. While some people refer to these emails as “set and forget”, we know that keeping a watchful eye on automated emails and continuously testing and improving them, you can make a great impact to your conversion rates and revenue streams.

Content

What you say, and how you say it, matters… both in life and in email marketing. What content, offers, images, CTAs work the best? Knowing this can make a big difference in the success of all your automated and promotional email marketing efforts. Your email content determines your email marketing success and impacts everything from deliverability to engagement.

Tracking

Knowing your email metrics is important, but are you learning as much as you can from your email sends? How are different groups performing based on past email engagement or customer segment? Are you tracking to see what happens after the email is opened and clicked? Making sure you have all the information possible will help you make better decisions in the future.

The Adigma Way

 

No matter your digital marketing needs, Adigma is here to be your trusted partner. We have all the knowledge and skills your company needs to level-up.

“They genuinely care about their employees and their clients. Adigma goes above and beyond for clients and employees.”

-Firstname and Company

“They genuinely care about their employees and their clients. Adigma goes above and beyond for clients and employees.”

-Firstname and Company

“They genuinely care about their employees and their clients. Adigma goes above and beyond for clients and employees.”

-Firstname and Company

“They genuinely care about their employees and their clients. Adigma goes above and beyond for clients and employees.”

-Firstname and Company

Want tips and ideas to help you make better digital marketing decisions?

 

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